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The book was banned in the United States and would be seized as soon as it came off the printing press, which would lose Cerf millions of dollars. And because of the ban, there were several pirated versions Alomide (Lodoxamide Tromethamine)- Multum the books floating around that threatened the original text.

They could also have printed the book in the face of the ban, which might have generated headlines. But that would have brought them no closer to getting the ban removed.

They chose a different path. To move the needle on the детальнее на этой странице we care about the most, research and Alomide (Lodoxamide Tromethamine)- Multum both show that we must define actionable and achievable calls to action.

Ernst identified a US District Court judge in New York City, John Woolsey, who was known for his support of the First Amendment and who had struck down several rulings on obscenity. As expected, the man flagyl tablets 500 mg his copy of Ulysses were detained at customs, and the case went to court in fall 1933.

In his decision, United States v. Their story provides a critical lesson for social change: When you are clear about your goal and find the right strategy, your target audience may be as narrow as a single person. It is particularly important to craft campaign messages, stories, and calls to action that do not threaten how an audience sees itself or its values.

Research into how your target audience forms opinions and who influences them will also drive your communication strategy, directing you Alomide (Lodoxamide Tromethamine)- Multum potential partnerships, messages, and stories. For Cerf and Ernst, Alomide (Lodoxamide Tromethamine)- Multum on their audience meant identifying and swaying a single judge. A campaign that could have focused solely on getting kids to eat less instead looked at research on the underlying causes of obesity.

The first lady started with policies that would ensure that kids got healthier meals at school. Rather than promoting the health dangers of soda and sugar-sweetened beverages, she focused on getting kids to drink more water. Rather Alomide (Lodoxamide Tromethamine)- Multum vilifying the food industry, Obama worked with industry to reduce fat, sodium, and sugar in foods such as breakfast cereal and macaroni and cheese.

It appears that the campaign is working. Just Say No supported programs like DARE, which brought Alomide (Lodoxamide Tromethamine)- Multum officers into schools to educate kids about the dangers of drugs. Today the program is effective because it emphasizes helping kids role-play the kinds of conversations they have when confronted with the opportunity to use drugs.

But in its original version, Alomide (Lodoxamide Tromethamine)- Multum was pantogen focused on generating fear of the consequences of using drugs, evaluations взято отсюда Alomide (Lodoxamide Tromethamine)- Multum kids who went through the занимательно how do you gain perfect memory points нами were actually more likely to use drugs Alomide (Lodoxamide Tromethamine)- Multum alcohol as they got older, not less.

Fortunately, external evaluation made it possible to course-correct the program. Telling people what you want them to do is critical, but an effective call to action is not just a restatement of an overarching goal. The purpose of that campaign was to get residents to reduce their water use.

Dozens of groups have tried and failed to get people to conserve water. It requires having a theory of change-a methodology or road map for how you will achieve change that includes objectives, tactics, and evaluation- and knowing the issue well enough Alomide (Lodoxamide Tromethamine)- Multum know where change will have its greatest effect. Tying a communications strategy to a theory of change helps ensure that your communications efforts are tied to overarching goals, not simply Alomide (Lodoxamide Tromethamine)- Multum on promotion or awareness.

Building a strong theory of change requires the same elements that a solid, action-oriented communications plan does: a clear goal, a clear understanding of what will be different and what will cause it to change, and an understanding of what will influence people to act.

The Montgomery Bus Alomide (Lodoxamide Tromethamine)- Multum provides just such an example. Jo Ann Robinson was a faculty member at Alabama State College in Montgomery.

Just before Christmas in 1945, Robinson boarded a Montgomery, Ala. The bus was nearly empty, and Robinson по этому сообщению one of the seats toward the middle of the bus-seats that were designated for white riders if the bus was full, but that blacks could use when the bus was empty. As she sat, the driver came toward her with his arm raised. Humiliated, Robinson ran from the bus.

Robinson never forgot the pain of that day. If Negroes did not patronize them, they could not possibly operate. More and more of our people are already arranging with neighbors and friends to ride to keep from being insulted and humiliated by bus drivers. It requires having a theory physica e change.

It seemed as though the Alomide (Lodoxamide Tromethamine)- Multum arrived in spring 1955 when 15-year-old Claudette Colvin was arrested for refusing to surrender her bus seat, but Colvin swore at the police as she was arrested, and Robinson feared that the community would not rally around her.

Later that year, another young woman was arrested for the same offense, and still Robinson waited. Alomide (Lodoxamide Tromethamine)- Multum on Thursday, December 1, 1955, when Rosa Parks quietly declined to give up her seat, Robinson Alomide (Lodoxamide Tromethamine)- Multum the moment had come.

Parks was highly regarded in Montgomery, and her long history in the civil rights movement had приведенная ссылка her both credibility and affection.

Identifying the right target audience and delivering a clear call to action that people will act on isn't dark magic. Robinson and her students Alomide (Lodoxamide Tromethamine)- Multum 50,000 copies приведенная ссылка the flyer and stayed up most of the night cutting and bundling them.

The next morning, she and her students got the bundles into the hands of influential and well-connected blacks throughout the city. On Saturday, Martin Luther King Jr. The boycott on the following Monday was so successful that civil rights leaders voted to continue the boycott until a US Supreme Alomide (Lodoxamide Tromethamine)- Multum case on the topic was decided.

Robinson had a theory of change: She knew that a boycott would provide critical pressure because blacks made up 75 percent of bus riders, and that if she could get all of them to participate, the company would have to accede to their requests or suffer huge financial losses.

She also understood that the boycott had to have the right emotional Alomide (Lodoxamide Tromethamine)- Multum that would be powerful enough to sustain the protests for months. It was a theory of change that worked. Robinson intuited something else that research would bear out decades later.

Successful public interest campaigns need a narrowly defined audience, clear calls Alomide (Lodoxamide Tromethamine)- Multum action, and a theory of change. But they also need one more thing-the right messenger. Robinson knew that the community would support Parks in a way that they would not support Colvin. Who is influential in a community is tied to whom people trust for information.

And whom people trust is very much connected to how people see themselves, their values, and their identities. Social psychology tells us that if a call to action asks someone to do, believe, or represent something that runs counter to how they see themselves, or poses a risk for maintaining that vision of themselves, then they Alomide (Lodoxamide Tromethamine)- Multum not going to even entertain the idea.



09.07.2020 in 18:28 Эрнест:
надо тож обязательно посатреть**)

09.07.2020 in 22:35 Майя:
Есть еще много вариантов

12.07.2020 in 11:49 Евлампий:
Подумать только!

15.07.2020 in 21:43 Мария:
Ну, ну, не нужно так говорить.